The Marketing Professional program outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers and really reaching them through your messaging from both a domestic and global perspective. Students will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing.
This program provides students with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students will gain a working knowledge of practical marketing and business vocabulary. Additionally, students will analyze today’s global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.
At the conclusion of this program, students will be able to:
Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
Analyze how the characteristics of the business environment can impact marketing decisions
Analyze the possible impacts of marketing research on a business plan
Evaluate how consumer characteristics and behavior affect marketing strategies
Compare B2B and consumer markets
Compare various considerations in product and services marketing
Analyze how integrated marketing communications (IMCs) are developed and implemented
Analyze the considerations and process of creating a pricing strategy
Distinguish marketing channel options, considerations, and interactions
There are no specific prerequisites for this program. Students will need access to both a computer and the internet. Students should have basic keyboarding and computer skills, and be comfortable navigating the internet.
This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.
This program does not require any additional purchases of supplementary materials.