Certificate in Nonprofit Management

Certificate in Nonprofit Management - Module 1 Introduction to Nonprofit Management • The purpose and structure of the nonprofit sector • The governance of nonprofits, including the types of boards and the relationship between boards and executive directors • How nonprofits establish their vision and strategic direction • The nonprofit leadership role and what it entails • Servant leadership • Key ethical issues faced by nonprofits • How nonprofits managers handle staff and volunteers • Key financial issues facing nonprofits • Key legal issues facing nonprofits • The importance of marketing and communication for a nonprofit • The basics of nonprofit fundraising • The grant writing process • The growing importance of social media for nonprofits • Social entrepreneurship and social innovation • Methods for assessing nonprofit performance • Trends impacting nonprofits now and in the future Certificate in Nonprofit Management - Module 2 Capital Campaigns • The five phases of a capital campaign • Feasibility studies and why one should be conducted prior to a capital campaign • What role consultants can play in conducting a feasibility study • Important factors for evaluating consultants • How tools like a gift range chart can help to organize campaign solicitations • The different types of leadership teams and committees that may be formed to support a capital campaign • Different techniques that can be used to troubleshoot a stalled capital campaign • What is required for a successful solicitation meeting Certificate in Nonprofit Management - Module 3 Fundraising for Nonprofit Organizations • Key concepts related to nonprofit fundraising, such as annual campaigns, capital campaigns, and planned giving • How nonprofit funds can be raised through direct mail and telemarketing • How the Internet and social media channels may be used to generate donations • Fundraising through corporate donations versus foundation grants • The different sections of a grant application • Methods for evaluating annual campaign performance • How ethics applies to nonprofit fundraising • The importance of donor relations Certificate in Nonprofit Management - Module 4 How to Read a Nonprofit Financial Statement • The documents and financial statements included in a nonprofit organization's financial report • The information found in nonprofit statements of financial positions • The information found in the statement of activities • The information found in the statement of cash flows • The nature of business enterprises and nonprofit organizations, as reflected by the statement of financial position • Financial (ratio) analysis and its objectives and limitations • The various categories of financial ratios used in nonprofit analyses • The ratios within each category Certificate in Nonprofit Management - Module 5 Introduction to Grant Writing • The importance of grant writing to nonprofits and other organizations seeking funding • How capital grants and endowment grants can be integrated into fundraising efforts, including matching funds • How grant writing and fundraising represent complimentary methods of ensuring a nonprofit's financial stability • The six stages of the grant writing process • The process of identifying and establishing a need for funding (Stage One) • How to research grantmakers and available grants (Stage Two) • The process of establishing relationships with potential funders (Stage Three) • The importance of alignment between a nonprofit and a funder's mission (Stage Four) • The grant writing process (Stage Five) • Tools and techniques employed in writing the grant proposal • How a nonprofit should follow-up after winning or losing a grant award (Stage Six) • Best practices for grant writing • Case studies covering the six stages of grant writing Certificate in Nonprofit Management - Module 6 Budgeting in a Nonprofit Organization • Uses and functions of nonprofit budgeting • Different types of budgets used by a nonprofit organization • The use of the organization-wide operating budget and program operating budgets • How an operating budget is created • Nonprofit operating budgets and variance analysis • How a capital budget is used and created • The importance of a cash flow budget and describe how it is created • How the budget process can be managed for optimal results Certificate in Nonprofit Management - Module 7 Leadership in a Nonprofit Organization • Leadership and explain its importance • The better-known leadership theories (Fieldler's contingency theory, Path-goal theory, Vroom-Yetton-Jago theory) • Leadership versus management and administration • The role of ethics in leadership • The benefits and drawbacks surrounding charismatic leadership • The importance of training, learning, and role-playing in leadership • The leadership shortage in the nonprofit sector and possible solutions to the problem • The seven bases for leadership • Why formal authority alone does not guarantee leadership • Leadership issues that are especially important in the nonprofit environment • Nine key qualities for leadership • Leadership qualities that nonprofit leaders feel are important for success • The five central skills needed for effective leadership and ways to strengthen or develop those skills in a leader Certificate in Nonprofit Management - Module 8 Nonprofit Board and Volunteer Development • The reasons why people volunteer and how nonprofits can make volunteer programs more successful • The responsibilities of the nonprofit board • Different models for organizing a nonprofit board • The differences between a nonprofit board and a for-profit board • Different approaches for recruiting and filling a nonprofit board • The pros and cons of large versus small boards • Why board evaluations are useful • Why nonprofit boards form committees • Typical nonprofit board and staff interactions • How nonprofits can develop and maintain a strong volunteer base Certificate in Nonprofit Management - Module 9 Principles of Marketing for Nonprofit Organizations • What marketing is within the nonprofit environment • The service-intensive nature of nonprofit program activities • How the marketing mix is expanded for service products (the Three Ps of Services Marketing) • The importance of customer satisfaction and how expectations play a role in satisfaction with service products • The role of ethics in nonprofit marketing • The importance of a nonprofit marketing plan • How target markets can be identified for donors • How new service products are developed by nonprofits Certificate in Nonprofit Management - Module 10 Social Media for Nonprofits • The importance of social media to nonprofits for communicating, marketing, public relations, and fundraising • How social media can be used to better engage a nonprofit's audience • Key questions nonprofits should consider as they become involved in social media • Strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms • The costs involved in social media • The importance of establishing social media policies for your nonprofit • The measurement of social media effectiveness in communicating messages and in fundraising • Tools and techniques for successful social media use by a nonprofit • The social media environment in case studies Certificate in Nonprofit Management - Module 11 Strategy for Nonprofit Organizations • What is strategy • The basics of strategy in a nonprofit context • The strategic planning process and how different approaches may be taken by different organizations • How mission statements are constructed • How budgets and capital budgets interrelate with nonprofit strategic planning • The success factors for strategic planning • The need for contingency planning