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    Search Engine Marketing Manager

    $4,495.00

    Additional information

    Hours: 825
    Duration: 6 months


    Language: English
    WE-BP-21201

    Data sheet

    Certification included
    false

    To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

    Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

    No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

    Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

    No, you can take the online courses from anywhere in the world.

    We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

    Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

    Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

    Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

    If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net.

    We strive to provide a fully online experience for students however some of our training courses include physical materials or equipment. Courses that have materials shipped directly to students will be shipped within 7 business days of registration. Some training courses have material for different sections and these courses may require multiple shipments as you completed stages of your course.

    Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net.

    Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

    Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.

    Program Description

    This Search Engine Marketing Manager program is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets. This program will teach students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them. This program will also help students master all elements of the most important social media tools, and teaches students how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Lastly, this program includes a job search module that will guide students through the best practices for searching for a new employment opportunity including the dos and don'ts of the interview process. With all the training material included this complete training program will give students the necessary skills and knowledge to successfully pursue a career in Search Engine Marketing Management.

    Learning Objectives

    Upon completion of this course, students will be proficient in: • Identifying how the web has changed the rules of Marketing and PR • Recalling your marketing options and how to build a marketing and PR plan • Recognizing the basics of mobile and web marketing • Identifying the importance of news releases and search engine marketing • Utilizing different forms of web-based marketing and analytics • Identifying social media markets and how to work within each one • Evaluating the primary components of a marketing plan from strategic, functional, and operational perspectives • Analyzing how the characteristics of the business environment can impact marketing decisions • Analyzing the possible impacts of marketing research on a business plan • Evaluating how consumer characteristics and behavior affect marketing strategies • Comparing B2B and consumer markets • Comparing various considerations in product and services marketing • Analyzing how integrated marketing communications (IMCs) are developed and implemented • Analyzing the considerations and process of creating a pricing strategy • Distinguishing marketing channel options, considerations, and interactions

    Syllabus

    Principles of Marketing: • Introduction To Marketing • Strategic Planning • Analyzing The Business Environment • Market Research and Intelligence • Market Analysis and Strategy • Consumer Behavior • B2B Marketing • Product Development & Management • Services Marketing • Integrated Marketing Communication • Pricing • Marketing Channels and Supply Chains Marketing & PR: • How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly • Action Plan for Harnessing the Power of the New Rules • Mobile Marketing and Web Content for Marketing • News Releases and Search Engine Marketing Brand Yourself with Social Media: • Why Self-Promotion is Important for your Brand and Building your Network • Social Media Networks and Useful Tools • Using Google For Your Brand and Launching Your Brand • How to Properly Promote Your Brand and Using What You Have Learned Project Management Fundamentals: • Overview of Project Management • Organizational Structures and the Project Office • Management Functions and Communications Management • Conflicts and Variables for Success • Executives and Planning • Network Scheduling Techniques and Pricing • Cost Control and Metrics • Trade-Off Analysis and Risk Management • Learning Curves and Contract Management • Quality Management and Modern Developments Writing Essentials • The Inspiration of Writing • The Art of Creativity • Developing a Passion • Considering Your Audience • Understanding the Importance of Readers • Writing to Your Audience Digital marketing: • Content Marketing • Conversion Rate Optimization • Digital Marketing Strategy • Marketing Automation • Mobile Marketing • Paid Search (PPC) • Search Engine Optimization • Social Media Marketing • Web Analytics

    Requirements

    Prerequisites

    There are no specific requirements for this course.

    Materials

    Technical Requirements

    All required reference materials are provided with this program. Technical requirements: Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor - 2GHz Processor or Higher • Memory - 1 GB RAM Minimum Recommended Software Requirements • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx) • Internet Browsers - Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled) • Adobe PDF Reader

    Certification

    Features

    • 100% Online, Self-Paced • Open Enrollment • Admissions and Student Support • Multimedia Rich and Interactive Content • Industry Certification Exam, when applicable • Hands-on Opportunity Upon Completion

    Career Services

    Students that successfully complete our career training are given a full years access to our modern day career services. With our career services, students are provided a multitude of career development tools to help launch their career quickly and successfully. These tools include:

    • Certification Exam Voucher and Registration Assistance (If Applicable)
    • Resume Building Assistance
    • Externship or Shadowing Placement
    • Career Coaching
    • Employer Skills Matching
    • And More!

    We are dedicated to serving our students on their unique career development journey. Whether you are transitioning to a new career, entering the workforce for the first time, or an experienced professional looking to climb the corporate ladder, our career services team can provide you with professional development tools applicable for any stage of your career.

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