Hospitality Sales and Marketing
Website Short Description
In today’s competitive hospitality market, understanding sales and marketing is essential to succeed in the hospitality business. Our Hospitality Sales and Marketing course dives into specific market segments, such as travel, food service, lodging and events. The content draws upon practical experiences and new trends related to customer relationship management, advertising, social media and technology. This course explores customer motives and how sales professionals can tailor their approach to the buyer’s perception of value.
This class supported by an Educational Mentor. Educational mentors have worked or are working in the subject they mentor. Educational Mentors review student work, student progress, and interact with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.
The following textbook will be provided to each student upon registration:
• Selling Hospitality: A Situational Approach by Richard G. McNeill and John C. Crotts
Broadband or high-speed internet access is required. Broadband includes DSL, cable, and wireless connections.
1 GB RAM minimum recommended
Windows XP, Vista or 7
Mac OS X 10 or higher
MUST have Microsoft Window Operating Systems over Bootcamp (Bootcamp is a free download from Apple's website)
Google Chrome is the best browser for this course
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
Kindle Reader App is needed for many courses (No special equipment needed. This can be downloaded onto your computer.)
Adobe PDF Reader
Adobe Flash Player
Adobe Acrobat Reader, Apple Quicktime, Windows Media Player, &/or Real Player
PowerPoint Viewer (Use this if you don't have PowerPoint)
- Certification included