Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. Learn how to move any organization from crisis management to social media success. By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand.
Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. This program includes four topic areas, marketing and PR, branding yourself with social media, social media marketing, and WordPress. With these areas we will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies.
Professional Photography is a profession that offers flexibility and artistic freedom. Professional photographers use their expertise, creativity, and composition skills to produce and preserve images that tell a story or record a memory. Professional photographers work in many different environments depending on their desire and specialty. Photographer specialties give professionals the freedom to pursue their artistic dreams as a portrait, aerial, scientific, news, commercial and industrial, or fine arts photographer. The professional photography profession allows the flexibility to work as a freelance artist, a corporate employee, or both. The salary range for a professional photographer varies greatly depending on location and work environment.
This course explains what it takes to build your brand and take your business to the next level. In Preston Bailey’s Signature Wedding & Event Design Certification course, students learn the step-by-step processes, pricing formulas and design techniques used by him to create and transform ordinary spaces into sumptuous, theatrical environments, translating a client’s vision into awe-inspiring reality.
Preston Bailey’s Intermediate Floral Design, Part 2 of the Floral Design series, builds upon a florist’s knowledge of manipulation of flowers to create the breathtaking and detailed designs that Preston Bailey is most famous for when using a Table Top approach in designing an event. This course breaks down the many layers of design including table size, shape, materials, and flowers incorporated into table top designs.
Floral design is an integral part of every Preston Bailey event. The Preston Bailey Fundamentals of Floral Design program, Part 1 in the Floral Design series, is an opportunity for students to learn the fundamentals of floral design from Preston Bailey, the industry’s most highly regarded floral design expert.
Interior design and decorating touches the lives of all of us in a very direct way we all live in interiors, and most of us work, study, shop, and travel inside buildings, vehicles, and other enclosures. At one time or another, almost everyone has been an interior designer or decorator on a limited scale, when choosing a painting color or a rug, when buying furniture, or when arranging furniture in a new living place. For these reasons, interior design and decorating is -- or should be -- of interest to everyone.
Interior design and decorating touches the lives of all of us in a very direct way we all live in interiors, and most of us work, study, shop, and travel inside buildings, vehicles, and other enclosures. At one time or another, almost everyone has been an interior designer or decorator on a limited scale, when choosing a painting color or a rug, when buying furniture, or when arranging furniture in a new living place. For these reasons, interior design and decorating is -- or should be -- of interest to everyone. This course helps you understand the basic principles of interior design and decorating to both improve your life, and set you in a new direction for your career! This Green Interior Design Specialist course covers everything from theory to current practices.
Our Floral Design course prepares students for a career designing floral arrangements and running a successful florist business. The course balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Students will be prepared for the real business world with discussions on distribution, marketing, advertising, and the other industry-specific issues needed for success in the field.
Our event management courses are ideal for anyone considering a rewarding career in the exciting field of event management. The event and meeting planning industry is growing at a rapid pace and creating new opportunities for professional event management professionals. The courses are ideal for anyone who enjoys organizing events, planning parties and working with others. Online modules in our event management program include greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event.
Prepare for a career in weddings and special events by mastering the fundamentals of planning, orchestrating, and delivering unforgettable weddings and parties. This program allows you to earn your certification as a professional wedding and event planner—and you’ll even have an opportunity to put your new skills to work in an optional internship! In this program, you’ll delve into all aspects of the wedding and social event industry. From creating event concepts and planning ceremony details to handling vendor contracts, you’ll learn the professional processes used to make a couple's dream wedding special event or party come true.
Certified Professional Photographers use their skills, expertise, and artistry to capture images that both tell stories and record memories for posterity. Photographers who achieve professional certification have both the credentials and skill sets to pursue their artistic dreams as portrait, aerial, scientific, news, commercial/industrial, or fine-arts photographers. Students who complete this course will master various photographic techniques and fundamentals, including the science of optics, technical skills of digital photography and photo editing, subject-dependent techniques and approaches, and various aspects of freelance professional entrepreneurship (including financial management. Students will also be provided with a full year's access to Adobe Photoshop.