Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. This program includes four topic areas, marketing and PR, branding yourself with social media, social media marketing, and WordPress. With these areas we will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies.