Certificate in Digital Marketing - Mott Community College
Business and Professional

Certificate in Digital Marketing

40 Hours
6 Months
Beginner
English

Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing, delivered through our school partners, covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
Enroll through one of our accredited university or college partners today!

Digital marketing is a beneficial tool for any business. It provides a digital forum for selling products or services to the masses.

Module 1-Digital Marketing Strategy
Module 2-Content Marketing
Module 3-Social Media Marketing
Module 4-Marketing Automation
Module 5-Web Analytics
Module 6-Search Engine Optimization (SEO)
Module 7-Paid Search/Pay Per Click Advertising (PPC)
Module 8-Mobile Marketing
Module 9-Conversion Rate Optimization

At the end of this course, students will be able to:
• How Search Engine Optimization works and how it benefits businesses
• How to take advantage of web analytics and key search terms
• How to utilize KPIs, segmentation, and dashboards
• How to utilize A/B and multi-variant testing
• How to best use marketing automation
• How to utilize buying cycles, content strategies, and lead captures
• How to measure and adapt to consumer behaviors
• How to integrate marketing channels and supply chains
• Understand the purpose of paid search (pay-per-click) advertising
and conduct an audit of a PPC account
• Understand the difference between mobile and desktop ads and landing pages
• Understand how to optimize a landing page
• Understand the difference between search and display advertising
• Understand display ad formats and the importance of contextual advertising
• Understand conversion rates, and identify strategies for enhancing conversion rates

All required reference materials are provided with this program. Technical requirements:

Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor – 2GHz Processor or Higher
• Memory – 1 GB RAM Minimum Recommended

Software Requirements
• Operating Systems – Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers – Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader

American Marketing Association

6 Reasons to Complete Your Training With Us

Flexibility
With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule.
Support
Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey.
Relevancy
We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce.
Certification
Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost.
Simulations and Case Studies
Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job.
Engaging and Interactive
Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end.

Program Description



Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing, delivered through our school partners, covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
Enroll through one of our accredited university or college partners today!

Digital marketing is a beneficial tool for any business. It provides a digital forum for selling products or services to the masses.

This course is ideal for professionals looking for skills and knowledge in digital marketing tools and practices.
At the end of this course, students will be able to: • How Search Engine Optimization works and how it benefits businesses • How to take advantage of web analytics and key search terms • How to utilize KPIs, segmentation, and dashboards • How to utilize A/B and multi-variant testing • How to best use marketing automation • How to utilize buying cycles, content strategies, and lead captures • How to measure and adapt to consumer behaviors • How to integrate marketing channels and supply chains • Understand the purpose of paid search (pay-per-click) advertising and conduct an audit of a PPC account • Understand the difference between mobile and desktop ads and landing pages • Understand how to optimize a landing page • Understand the difference between search and display advertising • Understand display ad formats and the importance of contextual advertising • Understand conversion rates, and identify strategies for enhancing conversion rates
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.
Though you are provided a full 12 months access to your program, the average completion time is only 6 months!

FAQ

To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

No, you can take the online courses from anywhere in the world.

We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at Mott Community College.

Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at Mott Community College.

Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.